BJÖRN BORG LAUNCHES FEMININE HIPSTER LOVE ALL

- Colourful underwear in a nifty lipstick case

Brand new Love All, a hipster style in ten different colours, is a basic yet feminine

addition to Björn Borg's otherwise playful and colourful underwear collections.

Love All is understated and cool, made from thin microfiber and with a packaging

that looks like a lipstick case.

Björn Borg is known for its well-fitting underwear in playful patterns and a colourful

palette. The new addition Love All is a combination of the simplistic design, perfect

fit and the sparkling colours associated with Björn Borg. The hipster Love All is

available in ten colours; Hot Pink, Vibrant Orange, Blue Atoll, Lime Green,

Blazing Yellow, Fiery Red, Pink Mist, Bright Violet, White and Black.

With its eye-catching packaging, a lipstick case, Love All is the perfect gift to

yourself or to one of your girlfriends. Love All is sold at selected retailers and

the Björn Borg stores. The new collection Love All is slightly less expensive

than the ordinary Björn Borg Collection. Recommend price is Euro 14.95.

For more information, contact Pernilla Johansson, PR/Event Manager.