In the fashion industry, brands are extremly important. A customer who buys a garment is of course paying for its fit, quality and appearance, but also to a large extent for what the brand represents. Important factors include the type of boutique where the garment is sold, the price, the designer, whether the item is exclusive and which country it comes from. All these characteristics make up the brand, for which customers are prepared to pay a premium price. JAYMJAY works exclusively with brands that meet our own and our customers' high expectations in terms of trendiness, style and quality.